Google’s Penguin 2.0 Update Rolled Out

Last week, Google’s Matt Cutts announced in a video about what we should expect for in the coming months, that there was a Penguin update on the way. The update, termed ‘Penguin 2.0’ was rolled out on Wednesday. On his blog, Cutts states that “About 2.3% of English-US queries are affected to the degree that a regular user might notice.”

Like the original Penguin algorithm, Penguine 2.0 is dedicated to finding black hat web spam. Google claims that this update will be more comprehensive and should have more of an impact than the original. In theory, sites using black hat methods should be penalised and sites with quality content and natural backlinks rewarded.

Cutts added to the end of his blog post a link to a ‘Penguin Spam Report’ page. Here you can report any spam sites that you see still ranking after the latest Penguin webspam algorithm.

It will be interesting to see the exact impact that Penguin 2.0 has on search results. If you have noticed any changes for your site, for better or worse, let us know in the comments below.

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