With the many Google Panda & Penguin updates that have been rolled out over the last year, it is really hard for webmasters to know what ones to really listen to. One of the major updates that Google has done is change the way that it treats backlinks in order to rank a website, meaning [...]
So what are inbound links? Inbound links (or backlinks) are links that are directed to your website from some other website. For example, this link points to the BBC news website and is therefore an inbound link for the BBC. Some say that inbound links are one of the most fundamental aspects of determining a [...]
Before all of the Google Panda & Penguin updates, we had always said that leaving comments on blogs with a backlink to your website was a good idea, and could help with SEO. But since then, things have changed! Now, those same blog commenting strategies don’t work nearly as well. So it’s time for an [...]
Google has released a new Webmaster Help video based around creating unique content and it’s effects on SEO. In this case Matt Cutts answers a question about an ecommerce site that has around 1,000 product pages. The question essentially comes down to: How can I make the pages on my site unique? So food for [...]
There are different opinions on the benefits and negatives of having www and not having www in your domain name, but one thing that’s for sure, is you need to make a decision and only have your site resolve to one. It is not good practice for your website to resolve to both, this is [...]
Choosing the right keywords and key phrases to target for your website is essential if you plan on people finding you on search engines. Many people believe that most of their traffic will come from a handful of 2-3 word “money phrases”. But on a good information and content rich site, you will get traffic [...]
In the past we have written about responsive web design (RWD) and now with a recent hint from Google, it looks like the importance of using RWD may be getting greater. With 100s of different tablets and other devices used for browsing the web these days it is essential that your website is built to [...]
A client of ours recently asked the question, does bounce rate effect SEO? So what is bounce rate? Google Analytics define bounce rate as – The percenttage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is the measure of visitis quality and a a high [...]
Google performs updates to its algorithm on a daily basis, but it is not very often that Google actually lets up know what they are doing! Last week, a tweet from Google’s Matt Cutts informed us about a new update to Google’s algorithm. The tweet said: “Just fyi, we rolled out a small algo change [...]
We are very often asked by our SEO and web design clients, what is the biggest part of an SEO campaign? Our response is always, getting your website’s structure and content right then it’s obtaining a good amount of high quality backlinks. SEO is generally divided into two stages/sections… on-page optisation (content & structure) and [...]
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